A concept range designed to refresh and modernise Jack Wills spanning logo knitwear, graphic tees, canvas totes, and co-ordinating sets. British heritage DNA intact, reframed for a younger, fashion-conscious customer through bolder logo placement, updated silhouettes, and a brighter colour direction.
Design and product development for the Jack Wills underwear refresh updating men's and women's intimates across briefs, boxers, and bralettes. Modernising fabrication, fit, and branding details while keeping the label's signature preppy DNA across multiple colourways and print directions.
Design update and full technical development for the Jack Wills Meryl trench coat — one of the brand's bestselling styles. Shown from finished product through to detailed tech pack, covering curved collar edge, five-row topstitched collar stand, corded self piping, viscose twill lining, PU tumble grain buckles, and inverted box pleat.
Design and development of one of Jack Wills' bestselling styles — the viscose mini dress, shown from flat development through to finished product. Selling hundreds of thousands of units across the UK, EU, and US, designed with the brand's feminine, heritage-led aesthetic at its core.
JACK WILLS 2025 FLEECE & WOVENS
Design and product development for the Jack Wills summer essentials range lightweight, versatile pieces built around the brand's classic British sensibility and updated for a modern warm-weather wardrobe. Commercially driven styles designed for high-volume sell-through across the UK, EU, and US.
Expanding the Jack Wills offering into swim I designed and developed a full SS25 swimwear range spanning bikini sets, triangle tops, tie-side briefs, wrap skirts, and ruched one-pieces across multiple prints and colourways. Each style was built to sit firmly within the brand's aesthetic while meeting the commercial demands of a mass-market customer.