Design and product development for the Jack Wills underwear refresh — updating the brand's men's and women's intimates across briefs, boxers, and bralettes. Focused on modernising fabrication, fit, and branding details while maintaining the label's signature preppy DNA, with styles developed across multiple colourways and print directions for commercial distribution.
jack Design update and full technical development for the Jack Wills Meryl trench coat — one of the brand's bestselling styles. Shown here from finished product through to detailed tech pack, specifying construction details including curved collar edge, five-row topstitched collar stand, corded self piping, viscose twill lining, PU tumble grain buckles, and inverted box pleat. An example of the precision technical documentation I produce to take a design from concept to factory-ready specification
Design and development of one of Jack Wills' bestselling styles — the viscose mini dress, shown here from flat development through to finished product. A commercially proven style selling hundreds of thousands of units across the UK, EU, and US, designed with the brand's feminine, heritage-led aesthetic at its core.
Design and product development for the Jack Wills summer essentials range — lightweight, versatile pieces built around the brand's classic British sensibility and updated for a modern warm-weather wardrobe. Commercially driven styles designed for high-volume sell-through across the UK, EU, and US."
Expanding the Jack Wills offering into swim — I designed and developed a full SS25 swimwear range spanning bikini sets, triangle tops, tie-side briefs, wrap skirts, and ruched one-pieces across multiple prints and colourways. Each style was built to sit firmly within the brand's aesthetic while meeting the commercial demands of a mass-market customer."