Design and product development for USA Pro, a women's activewear brand distributed through Sports Direct across the UK, US, and Europe covering everything from hero print pieces to continuity basics, with thousands of units sold across global markets.
Tapping into the global rise of pilates, I developed the December 2025 training range for USA Pro built for the woman who treats her workout as a ritual. Soft fabrications, sculpting silhouettes, and a muted seasonal palette translated the pilates aesthetic into accessible, high-volume activewear across the UK, US, and Europe.
Continuity design and product development for USA Pro's core women's and children's activewear updating bestselling silhouettes across leggings, shorts, tanks, and quarter-zips in fresh seasonal colourways across the UK, EU, and US.